2011年2月20日星期日

What Everybody Ought to Know About Dell Adamo Laptop discontinued

The Dell Adamo laptop ‘range’ that never really became a range has been discontinued. The sleek aluminium computer, which was made to compete with Apple’s Macbook Air, has gone the way of the Dodo.

BYE, BYE

CNET describes the Dell Adamo as a once ‘worthy competitor to Apple’s groundbreaking laptop. Like the Air, it had an aluminum casing, was eye-catchingly thin (at 0.65 inches), used solid-state drives long before they came into wider use, and packed ultra-power-efficient Intel Core 2 Duo processors. But the Adamo, like the earlier MacBook Air models, was pricey, starting at around $2,000, when it was launched in March 2009.’
Though the Dell Adamo would later see heavy discount after heavy discount, adoption didn’t increase at a fast enough rate, forcing the company to discontinue the computer. All the while, Apple forged ahead with its Macbook Air, releasing a model in 2010 that had very positiveresponses in the consumer tech space.

UNABLE TO COMPETE WITH APPLE ON PRICING

Daring Fireball’s John Gruber makes a very interesting observation, saying ‘Did you ever think you’d live to see the day when Dell couldn’t compete with Apple on PC pricing?’ It’s actually an astute observation for modern day Apple, where with its iPhone unsubsidized and even its iPad, the company’s products are often priced equal to, or cheaper than competitors’.
This unintuitive reality for Apple is due to the company being the biggest purchaser of flash memory in the world, used in smartphones, mp3 players and tablet PCs, allowing them to get preferential pricing for the goods.

IT’S ALL BAD FOR DELL

For the Dell Adamo, and Dell in general, the failure of this product is not encouraging. Where Dell was once the number one volume shipper of PCs in the world, the company has slid, being overtaken by HP and Acer, respectively, with Lenovo running close on their heels, too. Perhaps the death of the Adamo signals a refocusing of product strategy, so Dell can return to the top of the PC mound. Perhaps.
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